Things you didn’t know about PR

Do you want to pursue a career in public relations (PR)? There’s a lot that people don’t know about what a PR professional does, and what the public relations world is all about.

It’s not just glitz and glamour

A common misconception about PR is that it’s a job filled with fancy parties and meeting celebrities. While some of this is true, PR is more than just schmoozing and events. It’s a lot of hard work. If events are put on, they’re mostly for the media, so you’ll be thinking of camera angles, not canapes, things to shoot, not champagne. And they’ll be during the day. The reality is most days as a PR expert are spent hard at work, in front of a computer, in the office.

It’s all about content, content, content!

While it’s important to have excellent speaking and presentation skills, the vast majority of what you’ll do as a PR professional is writing. You’re a communications expert– writing is required in all aspects of the job, from composing media releases, creating content for websites, brochures, pitches, proposals for prospective clients, social media posts, speeches, scripts, the list goes on.

It’s not a 9 to 5 job

PR has had to adapt to meet the demands of a the 24-hour news cycle. This means a PR professional’s required to work out of hours and sometimes, long days or on weekends. You might have to issue a media release on the weekend in reaction to a story that appears in the paper. You might have to start your day at 4.30am if your client has a Today Show cross, or work til 7pm when they’re appearing on The Project. The media works quickly and so must you.

You may also be required to travel across the country to meet clients, conduct locally-based media call-outs, or shoot videos. PR offers great opportunities to meet people you wouldn’t normally meet and tell stories you wouldn’t normally tell. While it’s demanding, it’s a privilege – and most importantly, it’s a lot of fun.